Balenciaga U.S. Flagship Store, Greene Street, SoHo, NYC

Balenciaga’s new two-story, 9,795-square-foot flagship opened in New York City in September 2024. Light Cognitive was commissioned to create and deliver a bespoke central skylight for this iconic flagship, marking our largest installation for Balenciaga to date. Designed as an experiential expression of modern luxury, this remarkable space introduces unique codes of retail and serves as the most comprehensive example of the brand’s Raw Architecture concept yet. Visitors enter a space conceived to instill a sense of temporality—an art installation that interacts with fashion and clientele in a singular way.

The central skylight illuminates the freestanding elevator and staircase, seamlessly piercing through two ceiling levels. Balenciaga’s store design prioritizes immersion, focusing on clients and emotions first.

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